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Success Stories |
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 2004,
17th General Election in Korea
"digital
democracy"
Over 90% of the candidates used NLIA for voters to connect to their
Web sites. As a result, it curtailed unnecessary election expenses
while enabling the candidates and the voters to interact in cyber
space.
"The 17th General Election Goes Cyber"
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Presidential
Election Campaign 2002
Internet
Assures Winning Presidency
For the 2002 Presidential Election Campaign, Roh Moo-Hyun
utilized NLIA to promote his campaign Web site using his name. As
a result, Roh tripled traffic to his campaign site
and ended up winning the election.
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 e-Government
Local Governments
Go Digital
The Korean government has decided to utilize NLIA as part of their
e-government infrastructure.
The new e-government provides better accessibility for the public.
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e-Commerce
LGeshop
Internet
Shopping Mall
 Despite
concerns about the high learning curve of the Internet for seniors,
LGeshop introduced a senior-centric online shopping center.
Since the seniors had trouble typing and understanding the URL,
LG e-Shop used the NLIA, "lgeshop" (in Korean) so that
the seniors did not have to type any Latin characters at all,
resulting in highly satisfied vendors and consumers. |
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Online Directory Service
Joins.com Profile Directory
Profile
Database Provided by Media Portal
 In
the past, people had to type in the name of the public figure in a
search bar to find information regarding that person. With NLIA, however,
the user could type in the name of the celebrity followed by the words
"celebrity info (in Korean)" (e.g. "Britney Spears
Celebrity Info") to retrieve a profile from Joins.com, a media
portal managed by Joongang Ilbo Media, one of the largest media company
in Korea. |
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Online Contents
SayClub
Internet
Chatting & Community Site
 SayClub
is a Korean Internet portal, well-known for its online communities
and chatting. A new conceptual online soap opera called MyRoomMyRoom
takes the audience into the virtual world of user-generated contents.
Since the Web site was heavily geared toward attracting the youth
culture, it had to do something radical. NLIA became their answer
and since its introduction they have experienced dramatic increase
in traffic. |
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